[04]-STUDIOS™ / HOUSE MANUAL
PRICE
BREAKDOWN
T-shirts. 330 GSM organic cotton. Made in Barcelos, Portugal.
THE SAME TEE.
We make one 330 GSM organic cotton tee in Portugal and sell it straight to you. No stores, no distributors, no markup stacked on markup. Here is exactly where every euro goes.
TRADITIONAL RETAIL€169
DIRECT FROM [04]€65
YOU KEEP €104
WHAT IT COSTS.
What it costs us to make one.
Organic cotton fabricPremium 330 GSM heavyweight jersey€20,00
Cut, make & trimCMT workshop, Barcelos, Portugal€14,00
Wash tags & packingCustom size flags, QC, packaging€1,00
Our cost€35,00
WHERE THE PRICE COMES FROM.
The traditional path
Factory → brand → store → you
FactoryProduction cost€35,00
Brand margin · 1,85×
BrandWholesale price to stores€65,00
Store markup · 2,6×
StoreRent, staff, buyers, returns€169,00
You pay€169,00
The [04] path
Factory → brand → you
FactoryProduction cost€35,00
Brand margin · 1,85×
BrandSold to you at the wholesale price€65,00
Store markup · removed
StoreNo retail middleman€0,00
You pay€65,00
YOU ARE PAYING FOR THE TEE.
You are not paying for a store. You are paying for the tee.
Radical transparency is part of our structural integrity. No inflated margin hidden behind a logo, just honest construction at the highest standard, priced at what a store would call wholesale.
Manufactured in Barcelos, Portugal. Designed in Trieste, Italy.